Originally a small fishing settlement, Dubai has firmly established itself as the most popular tourist destination in the Middle East . From the timeless tranquillity of the desert to the lively bustle of the Souk, Dubai offers a kaleidoscope of attractions for visitors.

The Emirate of Dubai embraces a wide variety of scenery in a very small area and offers a wide variety of attractions for potential visitors to experience comfortably. In a single day, the tourist can experience everything from rugged mountains and awe-inspiring sand dunes to sandy beaches and lush green parks, from dusty villages to luxurious residential districts and stunning modern architecture, making Dubai a popular, exciting and sophisticated place to visit, live and work.

Situated on the seawater bay known as the Creek, which is its central business district, Dubai has expanded along both banks of the Creek divided into two parts – Deira on the northern side and Bur Dubai on the southern side. Each side has fine mosques, busy souks, public and office buildings, shopping malls, hotels, apartments and villas.

Dubai is both a dynamic international business centre and a laid-back tourist place; a city where the sophistication of the 21 st century walks hand in hand with the simplicity of a bygone era and this contrasting yet unified life style gives Dubai its unique flavour and personality.